I started resume coaching because I was frustrated—as a hiring team member—by how hard it was to tell candidates apart. I was handed a stack of resumes for a new product manager role. They all had solid credentials, but every resume read the same. No spark. No standout stories. Just bullet after bullet of generic responsibilities. Here’s what I realized—and what it means for your resume.
The Origin Story: Why I Started Resume Coaching
A few years ago, I was part of a hiring committee for a new product manager role. It was me, my boss (the hiring manager), and another PM.
We received a small stack of resumes, all screened and pre-approved as “interview-worthy.”
And yet reading them felt like déjà vu.
Every candidate had a similar experience. Many had worked for competitors. But the resumes themselves were completely interchangeable. No one stood out. No one felt different. No one gave me a reason to say, “Yes, this is the person we need to talk to.”
And it didn’t improve during the interviews.
The Real Problem: No Story, No Standout
These weren’t weak candidates. I could tell they’d done meaningful work.
But their resumes didn’t communicate that.
And worse, when asked about their work, they couldn’t explain the story behind the bullet points.
Every person sounded like a walking checklist:
“Owned roadmap.”
“Worked cross-functionally.”
“Delivered features.”
That doesn’t create clarity or interest. It creates confusion—and fatigue.
And for us, on the hiring side, it made the whole process harder than it needed to be.
The Insight: The Stories Were There… Just Untold
That experience was a turning point for me. I realized:
- These candidates had stories worth telling
- They just didn’t know how to tell them
- They didn’t frame their work in terms of outcomes, strategy, or growth
- And so they disappeared into the noise
I couldn’t stop thinking: If only they’d shown up differently on paper, we’d be having a different conversation right now.
What I Do Now
Today, I work with product managers before they land in that forgettable resume stack.
I help them uncover and articulate:
- The problems they’ve tackled
- The strategies they’ve led
- The measurable results they’ve delivered
We shape those into compelling, clear stories that hiring managers want to read—and talk about.
It’s not about buzzwords. It’s about substance, structure, and signal.
The Best Part
The most rewarding part of my job?
Helping people see what they’ve really accomplished.
Helping them articulate it in a way that feels honest and confident.
And hearing back when they say:
“They told me my resume really stood out.”
“I finally felt like I was telling the real story.”
“I got the interview.”
That’s why I do this.
Want Your Resume to Stand Out for the Right Reasons?
You’ve already done the hard part—delivering results.
Now let’s make sure those results come through on paper.
I’ll help you find and tell the stories that set you apart.